All rings are made to order in: 6-8 weeks

All rings are custom made to order in: 6-8 weeks

About Us

Modern Heirlooms

Our unique approach intertwines durability with exquisite design.

Bijou Lab jewelry is brought to life by artisans using only the most premium lab-grown diamonds and moissanite. Gem cutters, jewelers and goldsmiths create each piece from the cutting of the stones to the final polish, enabling us to say with confidence that our jewelry aligns with our values. 

Florals bloom around our custom cut diamonds in our heirloom quality pieces. Thoughtful details and intricacy is woven into every ring, for a result that is classic, timeless and yet one-of-a-kind.

About the Founder

Michelle Keller, Designer and Founder

I was engaged with a ring from a very popular 'ethical' engagement ring brand. After my fragile ring broke multiple times in the first few years, I later learned it was a mass-produced, stock setting ring with a diamond of unknown origin.

It was after that frustrating experience that I gathered up the courage to leave my career of nearly a decade in healthcare to follow my creative passion. My tiger parents balked. I wanted to create rings that felt alive with intention; pieces as enduring as they were enchanting. I wove together structural engineering and my desire to create feminine, floral jewelry and unearthed the delicate balance between form, function and beauty. Slowly, my vision began to bloom: jewelry that captures the poetry of nature: petals unfolding, vines entwining, light dancing like morning dew.

As a mother of two, I also felt a calling deeper than design alone: to ensure that beauty never comes at the expense of another child’s future. I wanted every ring to be not just a symbol of love, but a source of good in the world. Lab-grown gemstones are luminous and traceable, jewels that carry integrity as naturally as they carry light. 

Each of my designs is inspired by the natural world and crafted to celebrate nature's most timeless muse: flowers themselves. 

founder thoughts

Why we're different

When my husband was choosing diamonds, he admitted it felt like guessing; just picking what looked good after skimming a few articles about the 4C’s, without really knowing what he was looking at. Honestly, why would anyone who hasn’t spent years studying diamonds know what to look for? I’ve evaluated thousands of stones and obsess over them with the same passion some people save for sports stats or wine tasting notes. It’s this obsession with nuance that allows me to see the small details that separate a truly extraordinary diamond from one that’s merely ‘good enough.’ My mission has always been to make that expertise accessible, so you can feel confident and excited about your choice. I’m still pushing the boundaries of what an elongated diamond can be, because in the pursuit of excellence, the journey is never really over.

One-of-A-Kind Floral-Inspired Designs

Bijou
[bee-zhuu] adj.

French for dainty exquisite piece of delicate workmanship; jewel

Lab

/læb/ noun

The 100% ethical, traceable source for all of our gemstones.

Radically Impactful

We’re on a mission to change the lives of those afflicted by diamond mining. With every purchase, our ethical and sustainable jewelry pieces have a 1:1 impact on a child’s life by empowering them through education. 

Bespoke Diamond Service

Custom cut diamonds, hand-selected just for you